RUN. BIRKENSTOCK. REPEAT.
BIRKENSTOCK wanted to develop a digital campaign to increase awareness of the brand as active recovery footwear for runners through a series of real runners' stories.
The strategy allowed the creative to speak directly to runners using insider language for recovery features and benefits because runners know how much recovery matters. And runners know BIRKENSTOCK.
Ultramarathoners Arden Young and Scott Jurek’s stories drove the narrative across the Birkenstock website, paid media, and social assets.
CREATIVE DIRECTION
ART DIRECTION
CONTENT PRODUCTION
Campaign visuals focused on the symmetry and contours between the human body and BIRKENSTOCK's footbed. This reinforced one of the campaign’s key messages: the human body is designed for running, and BIRKENSTOCK is engineered for recovery.
CREDITS:
Agency: The Charles Group
Creative Director: Samantha Edwards, Mike Dolan
Art Direction: Liam Speranza
Design Direction: Ashley McGarry
Production Design: Rachel Meiring, Zoë Kidwell
Copywriting: Paul Johnson
Director: Amar Habib
DP: Daryl Hefti
Production: Clare Stukel, Rachel Rosenthal
Post-Production: EY3