THE PERFECT MATCH.

Every baby and parent develop their own unique rhythm during breastfeeding, shaped by a natural, personal latch. That’s why many babies reject bottles that don’t feel familiar.

To support that connection, we helped launch NUK Perfect Match—the first bottle designed to mimic mom and support a natural latch. Our creative approach centered real stories from real moms, building a warm, relatable narrative that grounded the product in everyday experiences. The result: a brand story that felt as nurturing and intuitive as the product itself.

CREATIVE DIRECTION
CONTENT PRODUCTION