
PROUDLY MADE FOR US BY US.
PROUDLY™ creates cleaner, functional baby care products specifically formulated to nourish all shades of melanated skin.
Inspired by millions of other babies of color, Gabrielle Union-Wade and Dwayne Wade set out to found PROUDLY, a direct-to-consumer brand comprised of a diverse team of doers, dreamers, change-makers and caretakers, each committed to reimagining today and transforming tomorrow.
ART + DESIGN DIRECTION
BRAND + LAUNCH STRATEGY
PHOTO + VIDEO PRODUCTION
COPYWRITING
SOCIAL MEDIA DESIGN
WEB DESIGN
ART DIRECTION & PRODUCTION
















WEBSITE + ECOM DESIGN



SOCIAL MEDIA + EMAIL DESIGN












CREDITS:
Agency: The Charles Group
Creative Director: Samantha Edwards
Art Direction: Liam Speranza, Ari Colliard
Design Direction: Liam Speranza
Production Design: Isaiah Smith, Rachel Meiring
Copywriting: Julia McVeigh
Photography & Videography: DiChen Chen, Bluelight Studios
Production: Harry Baruch, Clare Stukel, Angicel Morales