PROUDLY MADE FOR US BY US.

PROUDLY™ creates cleaner, functional baby care products specifically formulated to nourish all shades of melanated skin.

Inspired by millions of other babies of color, Gabrielle Union-Wade and Dwayne Wade set out to found PROUDLY, a direct-to-consumer brand comprised of a diverse team of doers, dreamers, change-makers and caretakers, each committed to reimagining today and transforming tomorrow.

ART DIRECTION
BRAND + LAUNCH STRATEGY
PHOTO + VIDEO PRODUCTION
COPYWRITING
SOCIAL MEDIA DESIGN
WEB DESIGN

ART DIRECTION & PRODUCTION

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WEBSITE + ECOM DESIGN

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SOCIAL MEDIA + EMAIL DESIGN

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CREDITS:

Agency: The Charles Group
Creative Director: Samantha Edwards
Art Direction: Liam Speranza, Ari Colliard
Production Design: Isaiah Smith, Rachel Meiring
Copywriting: Julia McVeigh
Photography & Videography: DiChen Chen, Bluelight Studios
Production: Harry Baruch, Clare Stukel, Angicel Morales

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