PROUDLY MADE FOR US BY US.

PROUDLY™ creates cleaner, functional baby care products specifically formulated to nourish all shades of melanated skin.

Inspired by millions of other babies of color, Gabrielle Union-Wade and Dwayne Wade set out to found PROUDLY, a direct-to-consumer brand comprised of a diverse team of doers, dreamers, change-makers and caretakers, each committed to reimagining today and transforming tomorrow.

ART + DESIGN DIRECTION
BRAND + LAUNCH STRATEGY
PHOTO + VIDEO PRODUCTION
COPYWRITING
SOCIAL MEDIA DESIGN
WEB DESIGN

ART DIRECTION & PRODUCTION

Launch_Suite w Wipes_Final.jpg
SOFT_AND_ABSORBENT_DIAPER_1x1_FINAL.gif
Hydrating_Lotion_FINAL_2048x1953.jpg
NOURISHING_OIL_1x1_FINAL.gif
World3_Launch_Suite_W_ Wipes_Final.jpg
HYDRATING_BABY_LOTION_1x1_FINAL.gif
World2_Daytime_Routine_Final.jpg
Nourishing_Oil_FINAL_2048x1953.jpg
Moisture_Routine_Final.jpg
Wades_Bathroom SetUp_0176.jpg
Wades_Kitchen SetUp 1_0066.jpg
Wades_LivingRoom SetUp 2_0101.jpg
Wades_LivingRoom SetUp 2_0176.jpg
Wades_Bathroom SetUp_0105.jpg
Proudly_Card_0484_wipe.jpg
Wades_LivingRoom SetUp 2_0351.jpg

WEBSITE + ECOM DESIGN

Sep-05-2022 12-53-38.gif
Screen Shot 2022-09-05 at 12.52.10 PM.png
Screen Shot 2022-09-05 at 12.55.46 PM.png

SOCIAL MEDIA + EMAIL DESIGN

proudly-ig-template-01.jpg
proudly-ig-template-06.jpg
proudly-ig-template-02.gif
proudly-ig-template-03.png
Sep-06-2022 13-00-17.gif
Sep-06-2022 13-03-44.gif
Sep-06-2022 13-07-27.gif
Sep-06-2022 13-05-51.gif
Screen Shot 2022-09-06 at 1.25.40 PM.png
Screen Shot 2022-09-06 at 1.23.57 PM.png
Screen Shot 2022-09-06 at 1.24.36 PM.png
Screen Shot 2022-09-06 at 1.27.31 PM.png

CREDITS:

Agency: The Charles Group
Creative Director: Samantha Edwards
Art Direction: Liam Speranza, Ari Colliard
Design Direction: Liam Speranza
Production Design: Isaiah Smith, Rachel Meiring
Copywriting: Julia McVeigh
Photography & Videography: DiChen Chen, Bluelight Studios
Production: Harry Baruch, Clare Stukel, Angicel Morales

Previous

BIRKENSTOCK
Next

GLADSKIN