The Perfect Match
NUK
Every baby and parent develop their own unique rhythm during breastfeeding, shaped by a natural, personal latch. That’s why many babies reject bottles that don’t feel familiar.
To support that connection, we helped launch NUK Perfect Match—the first bottle designed to mimic mom and support a natural latch.
Creative Direction
Our creative approach centered real stories from real moms, building a warm, relatable narrative that grounded the product in everyday experiences. The result: a brand story that felt as nurturing and intuitive as the product itself.
Agency
Live Labs
Director
Rick Wayne
DP
Lauren Pruitt
creative direction
Liam Speranza
Production
Harry Baruch, Rachel Rosenthal
Styling
Jessica Zindren
HMU
Thora Vikar
Post-Production
Live labs