A return to coastal grandeur
The Seagate Hotel & Beach Club
A beloved Delray Beach destination since 2009, The Seagate had been comprehensively reimagined with157 redesigned guest rooms by Watts & Dray, an oceanfront Beach Club, a championship golf course modernized by J. Drew Rogers, and Bourbon Steak by Michelin-starred Chef Michael Mina. The property deserved a digital presence to match.
As lead creative, I developed the full visual identity and digital strategy for the rebrand and translated the artisanal details of the renovation into a crafted digital language across the website, campaign, and brand system.
Creative Strategy
We reframed The Seagate not as a refreshed property, but as a return to coastal grandeur. Building the visual narrative from the ground up with archival imagery, we anchored the rebrand through the lens of great American vacations and coastal leisure at its most iconic. The goal was to balance nostalgia with arrival at every turn.
Website Redesign
The website was redesigned as the property's digital flagship that translates the artisanal details of the renovation into a visual language that felt equally crafted.
CSS DESIGN AWARD
SITEINSPIRE FEATURED
Agency
The Charles Group
Creative Direction
Liam Speranza
Design
Sydney Shaffer
Digital Project Management
David Barbella
Development
Wells Tech Advisors