Run. Recover. Repeat.
Birkenstock
Birkenstock wanted to develop a digital campaign to increase awareness of the brand as active recovery footwear for runners through a series of real runners' stories.
The strategy allowed the creative to speak directly to runners using insider language for recovery features and benefits because runners know how much recovery matters. And runners know Birkenstock. Ultramarathoners Arden Young and Scott Jurek’s stories drove the narrative across the Birkenstock website, paid media, and social assets.
Digital Media
Campaign visuals focused on the symmetry and contours between the human body and BIRKENSTOCK's footbed. This reinforced one of the campaign’s key messages: the human body is designed for running, and BIRKENSTOCK is engineered for recovery.
Agency
The Charles Group
Director
Amar Habib
DP
Daryl Hefti
Creative Director
Mike Dolan
Art Direction
Liam Speranza
Design Direction
Liam Speranza, Ashley McGarry
Design
Rachel Meiring, Zoë Kidwell
Copywriting
Paul Johnson
Production
Clare Stukel, Rachel Rosenthal
Post-Production
EY3 Media