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Hank’s Bar
Design Direction
Rooted in the feeling of nostalgia and hospitality, the brand leaned into late 70-early 80’s references with attitude, warmth, fun, and a care-free energy that invites patrons before they even step foot into the bar.
Branding
Social played a vital role in the brand development. Leaning into internet culture, retro elements, and a personal feel, Hank’s scrapped the typical playbook when it comes to social and instead made it feel like a playground for fun. Ultimately putting the “social” back into to social media.
Primary Logo
Secondary Logo
Spot Logo
Primary Palette
Seasonal Palette
Illustrations inspired by vintage signage and retro tattoos
Type Guidelines
Social Media
Social played a vital role in the brand development. Leaning into internet culture, retro elements, and a personal feel, Hank’s scrapped the typical playbook when it comes to social and instead made it feel like a playground for fun. Ultimately putting the “social” back into to social media.
Social Visual Directory
IG Grid Launch
Extensions
(Yes, there actually was a Hank’s tattoo pop-up!)