AUTHENTICALLY BACK TO SCHOOL.
Russell Athletic tasked the team with shooting their Fall/Winter 2024 assets for a back-to-school campaign while focusing on vintage American athletics and the transition of school-to-sport essentials.
ART DIRECTION
PRE-PRODUCTION
CONTENT PRODUCTION
POST-PRODUCTION
CREDITS:
Agency: The Charles Group
Creative Director: Samantha Edwards
Art Direction: Liam Speranza
Wardobe + Styling: Courtney Raniszewski
Set Styling: Melissa Nicole Buck
Hair + Makeup: Christina
Photography: Brittney Christie
Production: Rachel Rosenthal