REDEFINING PRESTIGE IN REAL ESTATE.
Set on 184 acres between Biscayne Boulevard and Biscayne Bay alongside Oleta River State Park, SoLé Mia reimagines how nature, wellness, watersports, shopping, dining, and entertainment can come together to create the ultimate lifestyle-driven community. At ONE Park Tower, its premier luxury condominium tower, residents are ideally placed to enjoy the best of it all.
As a the lead creative for ONE Park Tower’s agency-on-record, I managed a team of designers, copywriters, production teams, and freelancers and developed a refreshed the look-and-feel for all assets and materials, from renders, to production, strategy, and event/experiential design.
ART DIRECTION
CREATIVE STRATEGY
CONTENT PRODUCTION
CGI RENDERS
CONTENT PRODUCTION & SOCIAL MEDIA
As part of a creative retainer for ONE Park Tower in Miami, I developed a refreshed social media and content strategy that positions the residential tower as the centerpiece of Miami’s newest neighborhood. This included a new approach to video, photography, and sound design, plus the launch of original content verticals such as interview series, lifestyle storytelling, and event coverage.
EVENT & EXPERIENTIAL DESIGN
Inspired by CGI-driven luxury brand trends, I developed the creative concept and execution of ONE Park Tower’s broker-exclusive event, So Real, It’s Surreal, celebrating the completion of the building’s 32nd floor. The experience featured custom-designed newspaper publications, interactive activations, and 60-foot branded beach balls cascading from the tower into the 7-acre crystal lagoon—an immersive campaign that elevated the property’s brand presence and captivated Miami’s top real estate community.
CREDITS:
Agency: The Charles Group
Creative Director: Samantha Edwards
CGI: The Boundary
Art Direction: Liam Speranza
Production: Liam Speranza, Leo Diaz
Post-Production: Leo Diaz, EY3 Media