ONE Park Tower
Redefining prestige in real estate
Set on 184 acres between Biscayne Boulevard and Biscayne Bay alongside Oleta River State Park, SoLé Mia reimagines how nature, wellness, watersports, shopping, dining, and entertainment can come together to create the ultimate lifestyle-driven community. At ONE Park Tower, its premier luxury condominium tower, residents are ideally placed to enjoy the best of it all.
As a the lead creative for ONE Park Tower’s agency-on-record, I managed a team of designers, copywriters, production teams, and freelancers and developed a refreshed the look-and-feel for all assets and materials, from renders, to production, strategy, and event/experiential design.
CGI Renders
Digital Media
A refreshed organic social, paid media, and content strategy that positions the residential tower as the centerpiece of Miami’s newest neighborhood helped move the needle on sales. This included a new approach to video, photography, and sound design, plus the launch of original content verticals such as interview series, lifestyle storytelling, and event coverage.
Events & Activations
How do you break the category at a broker event? For ONE Park Tower's 32nd floor celebration, the answer was So Real, It's Surreal. Our approach featured a surrealist experience with custom publications, interactive activations, and 60-foot branded beach balls cascading into Miami's 7-acre crystal lagoon.
Agency
The Charles Group
CCO
Samantha Edwards
Creative Direction
Liam Speranza
CGI
The Boundary
Design
Ashley Beard, Rachel Meiring
Content Production
Lexie Battina, Isaac Mead-Long, Leo Diaz
Post-Production
EY3 Media