A return to coastal grandeur
Hank’s Bar
In the heart of Brooklyn, Hank’s Bar is a local watering hole that
Creative Direction
Rooted in hospitality, we leaned into 70’s nostagia with attitude, warmth, fun, and a care-free energy that both intrigues and
Branding
Social played a vital role in the brand development. Leaning into internet culture, retro elements, and a personal feel, Hank’s scrapped the typical playbook when it comes to social and instead made it feel like a playground for fun. Ultimately putting the “social” back into to social media.
Primary Logo
Primary Palette
Secondary and Spot Logos
Seasonal Palette
Illustrations inspired by vintage signage and retro tattoos
Type Guidelines
Extensions
Social played a vital role in the brand development. Leaning into internet culture, retro elements, and a personal feel, Hank’s scrapped the typical playbook when it comes to social and instead made it feel like a playground for fun. Ultimately putting the “social” back into to social media.
Social Media
Social played a vital role in the brand development. Leaning into internet culture, retro elements, and a personal feel, Hank’s scrapped the typical playbook when it comes to social and instead made it feel like a playground for fun. Ultimately putting the “social” back into to social media.
Agency
The Charles Group
Creative Direction
Liam Speranza
Design
Sydney Shaffer
Digital Project Management
David Barbella
Development
Wells Tech Advisors