Defining a world made for us.

PROUDLY

PROUDLY™ creates cleaner, functional baby care products specifically formulated to nourish all shades of melanated skin.

Inspired by millions of other babies of color, Gabrielle Union-Wade and Dwayne Wade set out to found PROUDLY, a direct-to-consumer brand comprised of a diverse team of doers, dreamers, change-makers and caretakers, each committed to reimagining today and transforming tomorrow.

Launch Campaign

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Product Assets

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Digital Design

In-Store & OOH

Agency
The Charles Group
Art Direction
Liam Speranza, Ari Colliard
Design Direction
Liam Speranza
Design
Isaiah Smith, Rachel Meiring
Copy
Julia McVeigh
Photo & Video
DiChen Chen, Bluelight Studios
Production
Harry Baruch, Clare Stukel, Angicel Morales
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