STITCHED FOR AUTHENTICITY.
For 120 years, Russell Athletic has lead the charge on athletic apparel. The Charles Group executed a comprehensive creative strategy that brought their authenticity to life.
As a part of Russell Athletic’s larger strategic and creative refresh, we produced a comprehensive brand book, campaign photoshoot, and editorial catalog that celebrates their history with a new creative positioning statement, Stitched for Authenticity™.
ART DIRECTION
BRANDING + VISUAL DESIGN
STRATEGIC POSITIONING
CONTENT PRODUCTION
BRANDING GUIDELINES
CATALOG + EDITORIAL DESIGN
DIGITAL DESIGN
CREDITS:
Agency: The Charles Group
Creative Director: Samantha Edwards
Art Direction: Liam Speranza
Wardobe + Styling: Rebecca Lux
Hair + Makeup: Fredy Anaya
Photography: Spencer Wells
Creative Production: Andrew Hutchings, Rachel Meiring
Production: Harry Baruch, Rachel Rosenthal, Karly Snajczuk