STITCHED FOR AUTHENTICITY.

For 120 years, Russell Athletic has lead the charge on athletic apparel. The Charles Group executed a comprehensive creative strategy that brought their authenticity to life.

As a part of Russell Athletic’s larger strategic and creative refresh, we produced a comprehensive brand book, campaign photoshoot, and editorial catalog that celebrates their history with a new creative positioning statement, Stitched for Authenticity™.

ART + DESIGN DIRECTION
BRANDING + VISUAL DESIGN
STRATEGIC POSITIONING
CONTENT PRODUCTION

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BRANDING GUIDELINES

CATALOG + EDITORIAL DESIGN

DIGITAL DESIGN

CREDITS:

Agency: The Charles Group
Creative Director: Samantha Edwards
Art Direction & Design Direction: Liam Speranza
Wardobe + Styling: Rebecca Lux
Hair + Makeup: Fredy Anaya
Photography: Spencer Wells
Creative Production: Andrew Hutchings, Rachel Meiring
Production: Harry Baruch, Rachel Rosenthal, Karly Snajczuk

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BRANDING