Stitched for Authenticity
Russell Athletic
For 120 years, Russell Athletic has lead the charge on athletic apparel. The Charles Group executed a comprehensive creative strategy that brought their authenticity to life.
As a part of Russell Athletic’s larger strategic and creative refresh, we produced a comprehensive brand book, campaign photoshoot, and editorial catalog that celebrates their history with a new creative positioning statement, Stitched for Authenticity™.
BRANDING GUIDELINES
CATALOG + EDITORIAL DESIGN
DIGITAL DESIGN
Agency
The Charles Group
Creative Direction
Michael Dolan
Art & Design Direction
Liam Speranza
Photography
Spencer Wells
Production
Harry Baruch, Rachel Rosenthal, Karly Snajczuk
HMU
Fredy Anaya
Wardobe & STYLING
Rebecca Lux
Creative Production
Andrew Hutchings, Rachel Meiring