Reclaiming the power of your skin
Gladskin
Gladskin is a science-backed skincare brand built on breakthrough microbiome research. Powered by Micreobalance®, a patented enzyme that targets flare-causing bacteria while protecting the good, Gladskin treats inflammatory skin conditions like eczema at the root, not just the surface.
Brand Creative Direction
As in-house Art Director, I led creative direction across all brand touchpoints, translating breakthrough microbiome science into a visual and verbal identity that feels as approachable as it is authoritative.
Gladskin arrived in the American market with strong European brand equity, and needed a creative direction that honored that foundation while resonating with a new audience. Their leading product, Biome Balancing Cream, features proprietary Micreobalance® technology that required both product storytelling and efficacy storytelling. Using the creative theme of balance as a through line, I established a new direction spanning hero product photography, educational content, and brand extensions.
Secondary Product Assets
To better support digital and brand content, a library of product and texture elements was developed for flexible usage across the brand.
Digital Assets
Across organic social, email, web, and paid media, the creative approach balanced scientific authority with an approachable, human tone and making complex microbiome science feel accessible without losing its credibility.
Paid Social
Organic Social
