Stitched for Authenticity
Russell Athletic
For 120 years, Russell Athletic has lead the charge on athletic apparel and was in need of a comprehensive creative strategy.
Brand Launch Campaign
As the creative lead for Russell Athletic’s larger strategic and creative refresh, the heritage brand was in need of a comprehensive brand book, campaign photoshoot, and editorial catalog that that brought their authenticity to life..
The goal was to celebrate Russell Athletic’s history with a new creative positioning statement, Stitched for Authenticity™.
Editorial Design
Digital Assets
We refreshed digital assets to help launch the brand’s new direction. This included not just a visual update, but a full digital content strategy spanning organic and paid social, web , and SEO optimization.
Agency
The Charles Group
Creative Direction
Michael Dolan
Art & Design Direction
Liam Speranza
Photography
Spencer Wells
Production
Harry Baruch, Rachel Rosenthal, Karly Snajczuk
HMU
Fredy Anaya
Wardobe & STYLING
Rebecca Lux
Creative Production
Andrew Hutchings, Rachel Meiring