STOP WIPING AND START WASHING WITH TUSHY.

Hello TUSHY is hoping to change the way Americans use the toilet. The direct-to-consumer brand is helping to save millions of trees from getting flushed down the toilet, as well as saving the millions of gallons of water it takes to make toilet paper.

As the senior designer and manager, I was tasked to work with the art director and marketing team to develop a refreshed branding identity, standardize the company’s brand & web guidelines, and develop creative from ideation through execution on projects ranging from packaging to marketing materials.

ART DIRECTION
BRAND IDENTITY
PACKAGING DESIGN
PHOTO + VIDEO PRODUCTION
WEB DESIGN
COPYWRITING
SOCIAL MEDIA PRODUCTION