Natura, Brazil’s #1 skincare brand, launched in the US with a powerful digital campaign that encouraged audiences to celebrate their inner beauty and enhance what they have with powerful bioactive ingredients sourced directly from the Brazilian rainforest.

The AI-generated beauty campaign called Love Your Nature disrupted the current conversation on AI in beauty communications and reimagines the way we think about natural beauty by transporting US consumers on a hyper-realistic journey to the heart of the lush, Amazon rainforest—the life source and foundation to natural beauty, millions of years in the making.